Social media marketing built around business outcomes
Social media marketing builds a business presence and paid reach on the platforms where its buyers spend time, combining organic content strategy with paid social campaigns that support the rest of your marketing rather than running as an isolated channel reported on reach and engagement metrics nobody tied to revenue.
Most businesses that have been disappointed by social media marketing were sold a service that prioritized publishing frequency and follower growth over business outcomes. Publishing three Instagram posts per week is not social media marketing if those posts are not connecting to a conversion goal. We build social media programs around what you are actually trying to achieve: leads, email list growth, brand awareness in a specific market, or retargeting reach to support conversion on other channels.
Social media marketing services we offer
Social Media Strategy
Platform selection based on your audience and goals, content pillars, posting cadence and the KPIs that will tell you whether the program is working. Strategy before content.
Organic Content Management
Content creation, scheduling and community management. We write captions, source or create visuals and manage the content calendar for the platforms relevant to your business.
Paid Social Campaigns
Facebook, Instagram, LinkedIn and TikTok ads. Audience targeting, creative development, A/B testing and bid management with monthly reporting on cost per result.
Social Media Retargeting
Retargeting audiences built from website visitors, email lists and video viewers. Social retargeting keeps your brand visible to people who have already shown interest.