An ecommerce SEO company deals with problems a general SEO agency rarely has to solve: faceted navigation that can spin up thousands of near-duplicate URLs, category pages that need to outrank individual product pages, and a catalog that changes weekly as products go in and out of stock. Ecommerce SEO is organic optimization built around those specific mechanics, not a general SEO package applied to a store.
What ecommerce SEO companies cover that general SEO does not
- Faceted navigation. Filters by size, color, and price can generate thousands of near-duplicate URLs that waste crawl budget if left unmanaged.
- Category page optimization. Category pages, not product pages, usually carry the highest-volume keywords in a catalog, and get the least attention from general agencies.
- Out-of-stock and discontinued products. How these are handled affects both rankings and the shopping experience, and gets worse the larger the catalog is.
- Product page templates. One template optimized correctly applies across thousands of products at once, which is where the real leverage is for a large store.
Choosing among ecommerce SEO agencies
When comparing ecommerce SEO agencies, ask specifically how they handle faceted navigation and out-of-stock products, since these are the two issues that separate agencies with real ecommerce experience from general SEO agencies that have only worked on smaller, static sites. If a proposal does not mention crawl budget or canonical handling for filtered URLs, it was probably not written with a large catalog in mind.
How our ecommerce SEO process works
- Technical audit. Crawl the site the way Google does, and find exactly where crawl budget is being wasted.
- Category and product page strategy. Identify which pages should target which keywords, and where cannibalization is already happening.
- Content at scale. Templates and guidelines for category and product descriptions that can be applied across a large catalog consistently.
- Links and authority. Ecommerce SEO still needs referring domains, built through outreach suited to retail and product brands specifically.
Businesses comparing the best ecommerce SEO companies and the best ecommerce SEO agencies for their catalog usually find the differences show up in the technical audit, not the pitch. Full ecommerce SEO services generally cost more than a general SEO agency retainer because of that added technical scope, and that additional cost is what pays for the crawl-budget and template-level fixes a smaller, generic package would skip.
Frequently asked questions
What does an ecommerce SEO company do differently from a general SEO agency?
It focuses on catalog-specific problems: faceted navigation, crawl budget, category page structure, and out-of-stock handling, issues a general SEO agency working on smaller static sites rarely encounters.
Do ecommerce SEO companies work with large catalogs?
Yes, that is where ecommerce SEO differs most from standard SEO. Template-level fixes across categories and products matter more than page-by-page edits once a catalog runs into the thousands of URLs.
Will this help product pages or just category pages?
Both, though category pages usually carry more search volume and are prioritized first, with product page templates optimized in parallel.
How is ecommerce SEO priced compared to general SEO services?
Typically a flat monthly retainer, usually higher than a general SEO agency retainer because of the added technical scope: crawl budget management, faceted navigation, and template-level work across a large catalog.