Social media marketing builds a business's presence and paid reach on the platforms where its buyers spend time, combining organic content strategy with paid social campaigns that support the rest of your marketing rather than running as an isolated channel.
What our social media marketing covers
- Platform strategy. Not every business needs every platform. We start from where your buyers actually are.
- Organic content. Consistent posting built around what your audience engages with.
- Paid social. Meta, LinkedIn, and other paid social campaigns tied to the same cost-per-lead reporting standard as our other paid channels.
- Retargeting. Paid social is often most effective as a retargeting layer for people who already visited your site.
How our social media marketing process works
- Audit. Review of current presence, engagement, and where competitors are getting traction.
- Platform and content strategy. A focused plan for one or two platforms rather than a thin presence spread across five.
- Execute and test. Organic content and paid campaigns launched, with performance reviewed on a set schedule.
- Report on outcomes. Leads attributable to social, not just likes and followers.
Frequently asked questions
Which platforms do you manage?
Most commonly Meta (Facebook and Instagram) and LinkedIn for B2B. Platform choice depends on where your specific buyers spend time.
Do you handle both organic posting and paid ads?
Yes, and we usually recommend running both together, since paid social performs better when it can retarget people who already saw organic content.
Do you offer social media marketing for small businesses?
Yes. Small business engagements typically focus on one or two platforms with a realistic posting cadence, rather than a thin presence spread across every platform at once.
How is social media marketing priced?
Typically a flat monthly retainer for management, separate from any paid ad spend on the platforms themselves.