Google Ads management is the ongoing work of running your Search, Shopping, Display, and Performance Max campaigns: research, structure, bidding, and daily optimization. A Google Ads agency takes that work off your plate and reports on what it produced.
What we manage inside your account
- Search campaigns. Keyword targeting matched to buying intent, with negative keyword lists maintained weekly.
- Shopping and Performance Max. Product feed quality, which drives Shopping performance more than bids do.
- Display and remarketing. Kept separate from search budget so it never quietly drains spend meant for high-intent clicks.
- Conversion tracking. The single most common reason Google Ads accounts underperform is broken or inflated conversion tracking.
How Google Ads management works with us
- Account audit. We review structure, Quality Score, tracking, and wasted spend.
- Restructure. Campaigns rebuilt around intent and margin, not left as inherited clutter.
- Optimize weekly. Search terms, bids, and budgets reviewed on a set schedule.
- Report monthly. Spend, cost per lead, and what changed, in plain language.
Frequently asked questions
Do you manage Performance Max campaigns?
Yes. Performance Max works best when the product feed and conversion data feeding it are clean, which is where most accounts we audit are losing performance.
Can you take over an account someone else built?
Yes. We audit the existing account first and tell you what we would keep versus rebuild.
Do you work with B2B accounts?
Yes. B2B Google Ads accounts need different conversion tracking and audience targeting than ecommerce or local service accounts, since the buying cycle and lead quality signals both look different.
How often will I hear from you?
Monthly reporting with a call, plus direct contact on WhatsApp any time something material changes in the account.